Gallagher handled all of the details to throw this event, including scouting locations, transforming a parking lot into a beach with six dump trucks full of sand, designing the event layout and set dressing the space, fabricating a step and repeat and custom furniture, and building a half-pipe where semi-pro skaters and BMX riders entertained the crowds during the event. We also handled the rigging, lighting, and sound for the screening, hired DJs, security guards and caterers, and designed two interactive social media experiences to create hype for the new show.