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Beats by Dre needed a unique space where they could showcase their products in a variety of retail spaces. We created architectural drawings, and renderings for a fully-customizable experiential pop-up that could shrink or expand to fit within different environments. We designed a prototype for a modular pop-up concept space that mimicked the shape of the Pill Speaker. Additionally, the space was fully customizable to allow Beats by Dre to display their speakers and headphones in various configurations at trade shows and retail events, creating the most versatile activation possible.