Jordan Brand at All-Star 2017

The NBA All-Star Weekend is known for its star-studded events, amazing performances and the best of the best in the sport of basketball. What better way to celebrate this event and pay homage to its host city, New Orleans, than by creating the most energetic and innovative space in the city.

The Gallagher team produced a large stage with a modern twist, hanging shoe displays to showcase all of MJ’s All-Star footwear, a full retail and customization set up as well as a custom-made Jordan Brand motorcycle. By contrasting the raw exposed aspects of the architecture that can be found in New Orleans with our clean modern fixtures and creative elements, Gallagher was able to transform the space to capture the very essence of the Jordan Brand culture and embody the life of this unique city.