NIKE, Inc. Kobe AD

We developed an edgy event to bid farewell to Kobe Bryant’s basketball career on Dia de los Muertos and launch his first post-retirement signature shoe, the Nike Kobe “After Death”.

Lit only by candles, we transformed a gallery space in Los Angeles into a tribute to the Mamba with memorabilia and photos of his past life as a Laker, installations by LA artist Mister Cartoon, and a Q&A with Kobe himself.