Jordan XXXI – Banned

For the official unveiling of the Air Jordan 31 footwear, Gallagher designed and built an entire interactive experience with a fully functional LED basketball court in the Las Vegas Brooklyn Bowl.The event brought to life the story of the historic red and black Air Jordans the NBA once banned for violating the league uniform rules. We engineered a high-tech basketball court with LED TV screens under the surface of a glass floor—an innovative product that’s approved by the NBA but had never before been used in the United States. Sensors in the court were designed to react to a player’s movement, triggering cutting-edge visual sequences on the floor and walls to create a unique, immersive experience for Jordan fans and consumers.