Nike Training Club

For the NTC Tour, Nike tasked Gallagher with creating four distinct training zones in downtown Los Angeles to be used at a special Nike Training Club event for 2,000 select female athletes. We created this fully immersive Nike experience by taking over a parking lot, city street, the raw space under a bridge, and an abandoned warehouse and transformed it into a women-only, urban pop-up with various exercise zones including boxing and dance workouts. The experience included multiple social photo opportunities that led to more than 102 million event impressions via Nike social media over one weekend.