Duluth

‍GLGR partnered with Duluth to concept, design, and build the Big Damn Van — a fully custom, mobile brand experience built for the open road. Part shop, part spectacle, the vehicle embodied Duluth’s rugged, no-nonsense spirit. GLGR handled everything from design and fabrication to logistics and staffing, then partnered with a seasoned field producer to take the van across the country.

Over the course of the tour, the Big Damn Van made appearances at more than a dozen cultural events and store openings — bringing product demos, games, and Duluth’s signature brand personality to fans new and old.