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GLGR was asked to collaborate on the Verizon 5G Stadium at Super Bowl LIV in Miami. We built a fully custom, 13,000 square-foot, 2 story brand experience for Verizon. The exhibit operated so closely to being permanent the city required temporary permits for its installation and construction needs. Within this building Verizon utilized a 50-foot projection dome, which GLGR managed from concept to installation, that used augmented reality and showcased their new 5G tech for football stadiums. Moving further into the experience was a fully functional 4,000 square foot retail pop up within the building that housed a B2B and B2C space showcasing 5G capabilities and products. This was the largest fan experience activation in Miami for Super Bowl LIV, and it was nominated for best use of technology and social media at Experiential Marketing Summit (EMS) 2020. Our team was on-site for 35 days straight for the installation, event production, and strike.
